Case study: Run on Nitro
Brooks put nitrogen in their shoe cushioning and wanted runners to geek out over the chemistry. Their agency went looking for a scientist and found me on TikTok. We turned a product launch into a science show.
Brooks Running · with Curiosity Advertising · YouTube, TikTok & social
The brief
Brooks put nitrogen in their shoe cushioning and wanted runners to geek out over the chemistry behind it.
My role
Their agency found me on TikTok. I fronted and co-created the campaign film, turning a product launch into a science show.
The outcome
The campaign ran across YouTube, TikTok and social for the Glycerin launch.
We discovered Dr. Raven the Science Maven, a modern-day Ms. Frizzle. Not only does Dr. Raven seamlessly blend swagger with science, but she makes learning fun and fun to look at.
The result was share-worthy content that’s part chemistry, part product demo, and part Lady Gaga video.
Your product has science in it too. Write me, or see more partnerships.
Why are you here?
- I’m a conference or event looking for a keynote speaker. Book Raven.
- I’m a brand that wants science people love in its campaign. Partner with Raven.
- I’m an institution whose science has to be understood and trusted. Work with Raven.
- I’m a producer looking for a host or an expert guest. Talk to Raven.
- I’m a journalist on deadline. Grab the media kit.
I look forward to working with you,